caveat emptor: you should all read the labels before buying groceries, but you should also be wary of misleading ones, like "organic" (vs. "certified organic" -- all grown foods are organic, otherwise they wouldn't grow) and "natural food" vs. "man-made" (i don't think there's food ever labelled "man-made").
http://www.slashfood.com/2009/02/23/what-is-natural-food/
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