Hagelslag, according to the Dutch, is the reason bread was invented*. Bread, you see, is the vehicle for conveying hagelslag, chocolate sprinkles for grown-ups (though they do make kid versions).
It's ideal for people who want to relive the youth they never got to experience because their moms were scatterbrained anti-sugar fascists!
[Box of assorted hagelslag. The best is the original one and the pure chocolate one and the golden one.]
Around 1936, some enterprising Dutch man by the name of Gerard de Vries at the Venz chocolate factory decided to revolutionize the consumption of chocolate in the form of sprinkles – which, by the way, can only be called hagelslag if it's 45% chocolate or more, otherwise it's labelled chocolate-flavoured hagelslag.
Butter up your bread (or toast, though it might be frowned upon) and sprinkle hagelslag generously on top and eat with a grin: the butter is the binding agent that unites the world.
[I might go to hell for putting hagelslag on toast but it's totally worth it.]
Take it from the Dutch: chocolate sprinkles are serious business – about 14 million kilos of business annually, on 850 million slices of bread.
* Totally could be made up.
28 November 2011
24 November 2011
Baked bread so good, you can hide stuff in
Sometimes when you least expect it, you can learn something. In this case, I learned something revolutionary from the talented local photographer, Mr. Simoneau when I went to help him dispose of bodies learn desktop publishing crap – I learned that you can make [expletive]ly fantastic bread with very little kneading and patience.
Let's call it Fancy Bread for Lazy People.
I was in complete denial that this would work and boy was I ever schooled!
[Still hot in the Dutch oven]
The NY Times piece that first revealed this technique says that all you need is:
[Mr. Simoneau making his olive version, where he reduced the salt by about a quarter. Please ignore the yelling face he is making at me.]
[A 50% whole wheat bread with black sesame]
Oh, btw, I said you can hide stuff in the bread; I tried hiding Pee-Wee in it while baking and it worked out quite well (wouldn't you say?).
Thanks, Mr. Simoneau for the great tip! And thanks to Pee-Wee for being such a good sport.
Let's call it Fancy Bread for Lazy People.
I was in complete denial that this would work and boy was I ever schooled!
[Still hot in the Dutch oven]
The NY Times piece that first revealed this technique says that all you need is:
- 3 cups +/- (~750ml) of flour (mix and match)
- 1/4 tsp (1.5ml) instant yeast
- 1-1/4 tsp salt (6.5ml) (I found 1 tsp was sufficient)
- 1-5/8 cup (385ml) water
- Cornmeal, more flour, or wheat bran for dusting
- Big bowl
- A Dutch oven or something similar with an oven-proof cover. They're on sale this week at Canadian Tire, so you have no excuse unless you live in an armpit.
- Patience (also available at Canadian Tire for $12.99)
[Mr. Simoneau making his olive version, where he reduced the salt by about a quarter. Please ignore the yelling face he is making at me.]
[A 50% whole wheat bread with black sesame]
Oh, btw, I said you can hide stuff in the bread; I tried hiding Pee-Wee in it while baking and it worked out quite well (wouldn't you say?).
Thanks, Mr. Simoneau for the great tip! And thanks to Pee-Wee for being such a good sport.
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